Deep DiveInfluencer Marketing in Luxury: Video-First and Virtual Coresight Research July 19, 2022 Reasons to ReadTraditional marketing campaigns appear to be ceding relevance as social media’s reach and that of influencers becomes increasingly ubiquitous. We discuss how luxury brands can use influencers to drive sales, what younger consumer audiences seek and the future of luxury influencer marketing. For more on the luxury retail, read our Market Outlooks on the US, Asia and Europe. Learn about consumer perceptions of influencers in our 2022 US survey on social commerce. Contents (Click to navigate) Introduction What’s the Story? Why It Matters The Role of Luxury Influencers: Coresight Research Analysis Luxury Consumers Seek Insights from Influencers Before They Buy Celebrities Are the Primary Type of Influencer Consumers Follow “Genuinfluencers” Appear Integral To Pursuing Sustainability Goals Virtual Influencers May Be the Future of the Influencer Industry Video Content and Powerful Visuals Are Important Drivers of Luxury Sales Luxury Brands Should Utilize Video-Led Platforms To Tap Younger Shoppers Retail Innovators What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The Tech-Driven Future of US Retail: AI To Power Smarter Supply Chains, Seamless Operations and Personalized ExperiencesAgentic Commerce: What Retailers Need to Know for Holiday 2025 and to Succeed in 2026—Premium Subscriber Call, October 2025May 2025 US Retail Sales: Core Sales Growth Proves Solid Despite Pull-Forward of PurchasesWeekly US and UK Store Openings and Closures Tracker 2025, Week 7: Aldi and Skechers USA Announce Store Expansion Plans; Joann To Close 500 Stores
