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Ulta Beauty vs. Sephora: Assessing Loyalty Reward Programs and the Buying Behaviors of Beauty Shoppers

We discuss the success of two dominant US retail chains, Ulta Beauty and Sephora, with a focus on the nature and impact of each retailer’s loyalty program as well as their employment of artificial intelligence and data analytics to drive customer engagement. We also compare the shopping behaviors of Ulta’s and Sephora’s customers using survey data.

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UK Department Stores: A Year of Decline

Department stores in the UK are facing tough conditions while being tied into long leases. Some UK retailers have entered into administration or used company voluntary arrangements to prevent collapse. This report focuses on the struggles of four of the UK’s biggest names: Debenhams, House of Fraser, Marks & Spencer and John Lewis.

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