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UID:69f4f088ed53c@coresight.com
DTSTAMP:20260501T182720Z
DTSTART:20210514T160000Z
DTEND:20210514T170000Z
SUMMARY:Using Direct-to-Consumer Strategies for the Greater Bay Area Consumer Market
DESCRIPTION:Direct-to-Consumer marketing (DTC) enables sellers to skip physical stores and communicate directly with consumers. They can benefit from knowing their customers in the Greater Bay Area (GBA) better and hence offer a higher level of customization in their range of goods and services.\n\n\n\nA DTC approach will shorten the manufacturing supply chain, bringing products and services closer to customers, resulting in lowered costs for production, inventory and marketing. It can help HK SMEs explore the great potential of the mainland domestic market.\n\n\n\nThrough emerging marketing channels such as social media, producers can reach consumers directly, using the data they gain to accurately target market segments and improve overall customer experience.\n\n\n\nIn this session, you would learn from the experts on how DTC helps to better understand the preferences of your customers in the GBA and how you could improve or develop new products and services for the mainland domestic market based on customers' feedback.
LOCATION:
URL:https://stage.coresight.com/events/using-direct-to-consumer-strategies-for-the-greater-bay-area-consumer-market/
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