The Rise of Luxury Streetwear

What's Inside

Due to the casualization of fashion and rising young consumer populations, luxury brands are drawing inspiration from new sources, including streetwear brands. In the coming years, we will see more luxury brands embrace streetwear styles and values.

In this report, we explore the rise of streetwear in luxury and how luxury brands—including Balenciaga, Gucci, Hugo Boss and LVMH—are embracing the segment, including:

• Luxury brands’ adoption of streetwear styles into their recent collections
• Luxury companies’ embracing of streetwear brands’ messaging on social values
• Brand mashups between streetwear and luxury

Read our Market Outlook on the global luxury market.

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