Reasons to Read

We discuss how various retailers in the furniture sector are leveraging augmented and virtual reality technologies to offer enhanced shopping experiences to their customers and boost both top- and bottom-line growth.

We present insights into retailers’ investments across both brick-and-mortar and digital commerce across a number of key topics:

• The impact of AR and VR services on the in-store experience for consumers, including examples by IKEA and Macy’s
• The introduction of AR and VR into the online shopping journey, led by Amazon and Pottery Barn
• The challenges involved in leveraging reality technologies
• The impact of reality technologies on sales conversion and returns rates in the furniture sector