Digitally Native Vertical Brands (DNVB) Databank

The Coresight Research Digitally Native Vertical Brands (DNVB) Databank provides details of US consumer-goods brands that launched online; these are often also called direct-to-consumer (DTC) brands. The Databank covers companies that established themselves selling products digitally in the following sectors:

• Apparel, Footwear and Accessories: Companies that established themselves selling apparel and footwear digitally.
• Beauty: Companies that established themselves selling beauty products digitally.
• Home and Office Furnishings: Companies that established themselves selling home and office furnishings products digitally.
• CPG including Grocery: Companies that established themselves selling consumer packaged edible and non-edible goods digitally.
• Luxury: Companies that established themselves selling luxury products digitally. We also include luxury companies in the relevant categories elsewhere in this Databank.