Event CoverageNRF 2020 Day 1 Insights: The Digital Economy Is Here Coresight Research January 13, 2020 Executive SummaryThe National Retail Federation (NRF) kicked off its Retail’s Big Show in New York City on Sunday, January 12. The Coresight Research team was on hand to learn more about the latest trends shaping retail. These are our key insights from the first day of the event: Retailers need to increase technology intensity, which means greater technology adoption and expanded capability. Companies need to invest in employees and employee communications to better understand the challenges they face and implement policies to drive employee engagement and productivity. Around 9% of purchases are made on merged digital destinations: Brands and retailers need to be everywhere, relevant and delightful. To see more from NRF 2020, read our coverage of day 2 and day 3. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: US Grocery Retailing—Market Forecast and Competitive Landscape: Nontraditional Grocers To Gain Share Amid Weak Volume Demand and Tariff PressuresUS Store Tracker Extra, November 2025: Burlington Stores Takes Total Opened Retail Space to 88 Million Square FeetAnalyst Corner: What Happened with US and China Consumer Sentiment on the Eve of Expected Tariffs? with John MercerNavigating TikTok’s Uncertainty: Analyzing Challenges and Emerging User Migration Trends
