Event CoverageHighlights from the “Introduction to Tmall Global” Webinar: International Opportunities and the Livestreaming Trend Coresight Research February 13, 2020 Reasons to ReadThe Coresight Research team participated in Tmall Global’s webinar on February 12 to learn more about the Alibaba ecosystem and how Western companies can leverage the platform as a springboard to entering the China market. This report highlights the opportunities for global brands in the China market, Tmall Global’s consumer demographics and livestreaming as a fast-growing e-commerce trend. We offer examples from North America of brands that are effectively leveraging Tmall Global to access the China market. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: New Technologies to Drive Retailer-Supplier Collaboration: Insights Presented at NACDS Annual Meeting 2025Agentic Commerce: How Retailers Can Employ OpenAI’s Agentic Commerce Protocol To Unleash a True AI Shopping AgentEarnings Insights 1Q25: Wrap-Up—Growth Outpaces Declines Across Most SectorsAnalyst Corner: What Happened with US and China Consumer Sentiment on the Eve of Expected Tariffs? with John Mercer
