What's Inside
Macy’s reported fiscal 4Q19 revenues down 1.4% YoY and full-year results down 1.6% as same-store sales struggle. The company has high hopes for its Polaris turnaround plan, and is taking a number of steps to restore growth, including:
- Closing stores that account for a big chunk of the fleet (and associated costs) but contribute a much smaller percentage of revenues.
- Renovating existing stores to better match today’s consumer preferences.
- Doubling down on its digital offering to better engage customers and drive an omnichannel experience.
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