Reasons to Read

March 8 will mark International Women’s Day, an annual event that has been treated in recent years as another shopping festival—representing an opportunity for brands and retailers to launch price promotions and marketing campaigns. We discuss how the retail industry in China is capitalizing on International Women’s Day this year, focusing on e-commerce.

• E-commerce platforms—such as JD.com and Tmall—began promotions early this year, with focused digital campaigns.
• Innovative promotional strategies are being implemented in the beauty sector.
• Marketing campaigns have been launched on high-traffic social media platforms, including WeChat.