Insight Report 8 minutes PremiumInternational Women’s Day 2020 Update: Brands Across the Globe Launch Marketing Campaigns To Celebrate and Capitalize On the Event Coresight Research March 9, 2020 What's InsideInternational Women’s Day 2020 took place on March 8. We discuss how brands and retailers around the world used the event as an opportunity to tap into consumer awareness of women’s right campaigns and thus increase their exposure and sales potential. Strategies included the formation of partnerships between e-commerce platforms and apparel brands and the launch of women’s empowerement marketing campaigns. In addition, shopping malls in China turned to social media to engage with consumers online during the coronavirus outbreak. This report follows our International Women’s Day Preview, where we highlighted how retailers and e-commerce companies in China use the event as a shopping festival. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weak Demand Hampers 6.18 Shopping Festival: China Consumer TrackerWeekly US and UK Store Openings and Closures Tracker 2024, Week 20: Ted Baker To Close All US StoresUS and UK Store Tracker Extra: Store Openings and Closures 2023 Review and 2024 OutlookHoliday 2023: Hottest Toys—Here’s What Shoppers Are Set To Buy This Season
