What's Inside

Zhihu is a Chinese online Q&A forum that has grown in popularity among well-educated consumers. The social platform has introduced enhanced features that can be leveraged by brands and retailers to drive brand awareness and consumer engagement.

This report discusses the marketing opportunities that Zhihu offers to retailers:

• Official company accounts allow brands to initiate discussions around its services and products.
• Key opinion leaders can be engaged as product spokespeople.
• Livestreaming and article publication features enable brands such as Amazon to create comprehensive Zhihu marketing campaigns.
• Multiple advertising options mean that retailers can monetize content.