Deep DiveCoronavirus Insights: A Look Back To Look Ahead—The Great Recession of 2007–2009 and Today Coresight Research March 31, 2020 Reasons to ReadThis report looks back at the Great Recession of 2007–2009, to apply learnings from the sales performance of the US retail industry to the current coronavirus situation. We offer insights into US shopping behavior today and consider consumer confidence during the 2007–2009 recession. We discuss the impact of the Great Recession on US retail sales and its implications for how the retail industry will fare the coronavirus pandemic. We break down our analysis according to the following sectors: Department stores—including JCPenney, Kohl’s and Macy’s Clothing and accessories—including American Eagle Outfitters and Gap Inc Mass merchandising—including Costco, Target and Walmart Home furnishing and appliances—including Best Buy and Home Depot Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Connected TV’s Opportunities and Growing Pains: 10 Insights from CTV Connect 2025Holiday 2025: The Last Mile—Tariff-Driven Early Buying To Ease Peak Season Shipping RushThree Data Points We’re Watching This Week, Week 14: What US Consumers Think About TariffsConfidence and Couture—Consumer Sentiment Ticks Up, Gucci Leads in Luxury: US Consumer Survey Insights
