Question of the WeekWhat Product Categories Do People Research and Purchase the Most on Social Media? Coresight Research April 13, 2020 QUESTION OF THE WEEK: What Product Categories Do People Research and Purchase the Most on Social Media? Apparel and beauty products are the most popular for product discovery or research on social media. In terms of purchasing, apparel again leads the way with close to two-thirds of those who buy products on social media stating that they purchase clothing, footwear or accessories. This document was generated for Other research you may be interested in: Earnings Insights 4Q24, Week 2: Columbia Sportswear, Mondelēz and Tapestry See Sales Growth; Clorox, Estée Lauder and PepsiCo Report Declines2026 Sector Outlook: US Retail—Steady Retail Expansion in a More Stable Economic EnvironmentAnalyst Corner: Five CPG Sector Insights from This Quarter’s Earnings, with Madhav PitaliyaThree Data Points We’re Watching This Week, Week 33: US Consumers’ Tariff Perceptions
