Insight ReportJD.com Kicks Off This Year’s 6.18 Shopping Festival: A Boost for Online and Offline Retail Post Crisis Coresight Research June 9, 2020 Reasons to ReadJD.com launched its annual 6.18 Shopping Festival on May 25, 2020, marking the start of the event’s pre-sale period. In the wake of the Covid-19 crisis, we explore how the e-commerce platform has upgraded its services for this year’s festival through the following initiatives: Price and returns guarantees A move into real estate through a new partnership with Zhongjun Group Fast logistics and delivery options Brand alliances to offer extended benefits to shoppers and PLUS loyalty program members Driving the C2M (consumer-to-manufacturer) model The integration of e-commerce with physical retail to provide a boundaryless shipping experience. This report also includes a timeline of key events around JD.com’s 6.18 Shopping Festival, which was first launched in 2004. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: RetailTech: AI in Digital Commerce—GenAI Supercharges Retail to Provide a Seamless Shopping JourneyInnovator Profile: Lumi AI—Uncovering Hidden Value with Automated Data IntelligenceNextGen 2025 Highlights: Coresight Research Premium Subscriber Call, July 2025Weekly UK Store Openings and Closures Tracker 2025, Week 43: Gap Returns To Physical Stores
