Question of the WeekWhat Is the Key Difference between the User Bases of Chinese Short-Video Platforms Douyin and Kuaishou? Coresight Research June 15, 2020 QUESTION OF THE WEEK: What Is the Key Difference between the User Bases of Chinese Short-Video Platforms Douyin and Kuaishou? A large proportion of Kuaishou’s users come from lower-tier markets in China, while over half of Douyin’s users reside in first- and second-tier cities. Brands and retailers that are aiming to expand into lower-tier cities should therefore focus on Kuaishou. This document was generated for Other research you may be interested in: Innovator Profile: Lica World—Delivering Compelling AI-Created Video to Maximize ROASAnalyst Corner: The Shifting “Friction Gap” Between Stores and E-Commerce Is Benefitting Digital Channels, with John MercerConsumer Sentiment Continues to Improve; Plus, Online Shopping in Focus: US Consumer Survey InsightsAnalyst Corner: Five Back-to-School Shopping Trends to Watch, with Madhav Pitaliya
