Insight ReportInsights from Amazon Prime Day 2020 in India: A Precursor to Prime Day in Other Markets Coresight Research August 12, 2020 Reasons to ReadAmazon’s Prime Day in India took place on August 6–7, 2020. We present key insights from the event across the following key topics: Amazon’s preparations for the event this year, in the context of the Covid-19 pandemic—including remote working, season hiring, increased storage capacity and adjusted delivery services Headline deals across multiple categories Consumer challenges during the event—including inadequate discounts, long wait times and technical issues We discuss how the event in India is a precursor to Amazon’s Prime Day in other markets later in the year, and its implications for brands and retailers. Click here to read further Coresight Research coverage of Amazon Prime Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Apparel and Footwear Shopping in Focus—Amazon and Walmart Lead; NIKE Ranks as Top Brand: US Consumer Survey InsightsHoliday Bites: US Holiday Travelers Plan To Spend Less—Data GraphicNextGen 2025 Highlights: Coresight Research Premium Subscriber Call, July 2025High Hopes—Heightened Economic Optimism Entering the New Year: US Consumer Survey Insights
