Insight Report 8 minutes PremiumInsights from Amazon Prime Day 2020 in India: A Precursor to Prime Day in Other Markets Coresight Research August 12, 2020 What's InsideAmazon’s Prime Day in India took place on August 6–7, 2020. We present key insights from the event across the following key topics: Amazon’s preparations for the event this year, in the context of the Covid-19 pandemic—including remote working, season hiring, increased storage capacity and adjusted delivery services Headline deals across multiple categories Consumer challenges during the event—including inadequate discounts, long wait times and technical issues We discuss how the event in India is a precursor to Amazon’s Prime Day in other markets later in the year, and its implications for brands and retailers. Click here to read further Coresight Research coverage of Amazon Prime Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Day Three at NRF 2023: Retail’s Big Show—Quick Wins Are Key for 2023 Across Forecasting, Personalization and NFTsAugust 2023 US Retail Sales: Consistent Consumer Spending Drives Moderate Sales GrowthSeptember 2023 China Retail Sales: Growth Continues To StrengthenAhead of Singles’ Day, Experiential Retail Will Be Key: China Consumer Survey Insights
