What's Inside
Chinese social commerce platform Little Red Book blends user-generated content and e-commerce. We discuss the growing popularity and influence of the platform, and present four ways in which brands can leverage Little Red Book to raise brand awareness, covering the following key topics:
- Online stores
- Collaboration with influencers
- Livestreaming and short-video content
- Paid advertising
Click here to read the previous report in our Insights from China series, which explores China’s domestic duty-free market in the context of Covid-19.
Already a subscriber? Log in
You are currently viewing a preview of this report.
Please select an access option to view the full report. Hide Options - Show Options +
This document was generated for
