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October 28, 2020 14 minutes

Holiday 2020: Hottest Toys

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Anand Kumar, Associate Director of Retail Research
Deep Dive

What's Inside

As part of our Holiday 2020 coverage, we explore the hottest toys in the US, based on the key trends that we think are going to influence toy gifting this shopping season.

In this report, we cover the following content:

  • Our estimates for US holiday 2020 toy sales
  • Highlights of the top-toy lists from major US retailers this year
  • The top toy trends in 2020—driven by the popularity of licensed entertainment characters and kid influencers, for example

The appendix includes this year’s top-toy lists from Amazon, Kohl’s, Target and Walmart.

Click here to read more Coresight Research coverage of US holiday retail.

Click here to access our US Holiday Retail 2020 Databank

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Festivals and Holidays

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