Alibaba Group’s 11.11 Global Shopping Festival, hosted annually on November 11, is the world’s largest online shopping event in terms of the number of consumers and merchants participating during the event. With the world facing unprecedented challenges caused by the pandemic this year, China has been among the first economies to recover. Many global businesses and brands are looking to the Chinese market for growth, using Alibaba’s digital tools and marketing channels across its ecosystem. This year‘s 11.11 was an important opportunity for brand-building and sales for millions of merchants. Rising consumer spending power and enthusiasm for online shopping are driving businesses to tap into China. With 800 million+ monthly mobile active users in the ecosystem, Alibaba Group's cross-border B2C platform helps merchants, brands and small businesses in the United States to reach and engage with Chinese consumers. Join us at this webinar to learn about opportunities from our biggest shopping festival singles day.