Deep DiveWhat’s Next for the Digitally Native DTC Apparel and Footwear Market? Coresight Research December 16, 2020 Reasons to ReadOver the past few years, many digitally native DTC apparel brands in the US have risen to prominence. We discuss key trends in the US digitally native DTC (direct-to-consumer) clothing and footwear market. We examine what brands are doing to better serve this market and leverage the opportunities it presents, with examples from digitally native DTC brands including Allbirds, Bonobos and Outdoor Voices. Click here to read our post-crisis outlook update on the US Apparel market. CONTENTS What’s the Story? Why It Matters The US Digitally Native DTC Apparel and Footwear Market: A Deep Dive Market Size and Growth Projections Five Key Trends Growth Drivers for 2021: Price, Quality and Convenience Product Category Expansion Best of Both Worlds: New Approaches to Combining Online with Offline Working with Third-Party Marketplaces and Retailers Community Building To Connect with Target Consumers What We Think Implications for Digitally Native DTC Apparel Brands and Retailers Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Tariffs: Three Actions for Risk Mitigation and Long-Term PositioningStore Tracker Extra: UK Store Openings and Closures—2024 Review and 2025 Outlook2026 Sector Outlook: US Retail—Steady Retail Expansion in a More Stable Economic EnvironmentShoptalk Spring 2025 “Shark Reef” Startup Pitch: Event Format and Competitors
