Insight Report 9 minutes PremiumChinese New Year: Five Strategies for International Brands and Retailers To Capitalize on the Holiday Coresight Research January 12, 2021 What's InsideChinese New Year, also called Spring Festival, is the most important holiday of the year in Chinese culture, falling on February 11–17 in 2021. We discuss retail sales growth in China during the Chinese New Year holiday over the past decade, including our estimates for a Covid-impacted 2020 and 2021. We present five ways in which international brands and retailers can capitalize on this retail opportunity in 2021 and future years, covering new products, red packets, themed campaigns, livestreaming and logistics. Click here to read further Coresight Research reports on China market entry. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Inflection Points in the Global Economy in 2023Earnings Insights 4Q22, Week 1: Albertsons and Tractor Supply See Strong Momentum; Procter & Gamble and Levi Post Sales DeclinesEarnings Insights 4Q23, Week 2: Alibaba, Amazon and CVS See Strong Sales Growth; Under Armour Witnesses Weak DemandRetail Shrink and ORC: Losing Inventory, Losing Customers—US Consumers’ Response to Theft
