Insight ReportAlibaba in the Global Retail Market: Busting Five Myths Coresight Research January 20, 2021 Reasons to ReadWith Alibaba generating $945 billion in GMV through its China retail marketplaces in fiscal year 2020 and pioneering “New Retail,” understanding Alibaba is essential to any company looking to sell into China. In this report, we discuss the following five myths related to online retail in China: Alibaba is the Amazon of China Alibaba is only for big brands Alibaba is just an e-commerce company Singles’ Day is only about promotions Alibaba is only relevant in China Click here to read our 10 trends for China e-commerce in 2021. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner—Key Tech Themes at CES 2025 and NRF 2025, with John HarmonIntroducing the New Tech 25 for ’25: Retail-Tech Companies To Watch—InfographicEconomic Sentiment Turns Positive Ahead of Tariff Deadline; Plus, Department Store Shopping in Focus: US Consumer Survey InsightsPositivity About Personal Finances Continues: Weekly US Consumer Sentiment, Week 27, 2025—Infographic