Insight ReportFive Months to Singles’ Day: Understanding the Popular Marketing Tools in China—Livestreaming and Content Marketing Coresight Research June 11, 2021 Reasons to ReadWith five months to go until Singles’ Day 2021, we discuss the popular Chinese social media apps that can enable brands and retailers to increase brand awareness and ultimately drive sales during the festival. We break down our discussion of marketing platforms into two categories: Livestreaming—Taobao Live, Douyin and Kuaishou Content marketing—Taobao Guangguang, Little Red Book and Weibo Click here to read more about Singles’ Day 2021 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Inconsistent Trends Appear to Reflect Uncertainty: Weekly US Consumer Sentiment, Week 31, 2025—InfographicWeekly UK Store Openings and Closures Tracker 2025, Week 25: Debenhams To Open Stores; Poundland To Close 68 StoresAugust 2025 US Retail Sales: Growth Normalizes as July’s Promotional Boost FadesUS Store Tracker Extra, November 2025: Burlington Stores Takes Total Opened Retail Space to 88 Million Square Feet
