Reasons to Read

The 6.18 Shopping Festival further stimulated post-pandemic consumption in China. We outline sales performances across different e-commerce platforms—namely, Alibaba’s Tmall, JD.com and Pinduoduo—as well as simultaneous events held by short-video platforms Douyin and Kuaishou.

We discuss three key trends that we saw during this year’s 6.18 event, covering the following topics:

1. Interest in new products by Chinese consumers
2. Upgraded logistics networks
3. E-commerce platforms’ strategies to improve the shopping experience