Insight Report 13 minutes PremiumShein: How Is the Chinese Brand Conquering the US Fast-Fashion Market? Coresight Research July 27, 2021 What's InsideChina-based online clothing brand Shein has taken the US fast-fashion market by storm. We explore how Shein has found success, reviewing its business model and marketing strategies. We compare Shein’s operating model with the direct-to-consumer (DTC) ultra-fast-fashion companies ASOS and Boohoo Group, which are part of the Coresight 100 (our focus list of retailers, brand owners and real estate firms, spanning the US, Europe and Asia). Contents (Click to navigate) What’s the Story? Why It Matters Shein: In Detail History and Overview Business Model Is Shein Ethical and Sustainable? Recent Key Developments What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: 1Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping JourneyChina’s 6.18 Shopping Festival 2024: Sales Model Shifts, Low-Price Strategies, New Brands and LivestreamingConsumers’ Sustainability Preferences—Tangible, Consumer-Facing Elements Are Crucial: US Consumer Survey Insights ExtraInnovator Profile: Guac Uses AI To Predict Grocery Sales and Reduce Food Waste
