Insight ReportShein: How Is the Chinese Brand Conquering the US Fast-Fashion Market? Coresight Research July 27, 2021 Reasons to ReadChina-based online clothing brand Shein has taken the US fast-fashion market by storm. We explore how Shein has found success, reviewing its business model and marketing strategies. We compare Shein’s operating model with the direct-to-consumer (DTC) ultra-fast-fashion companies ASOS and Boohoo Group, which are part of the Coresight 100 (our focus list of retailers, brand owners and real estate firms, spanning the US, Europe and Asia). Contents (Click to navigate) What’s the Story? Why It Matters Shein: In Detail History and Overview Business Model Is Shein Ethical and Sustainable? Recent Key Developments What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Positive Sentiment Trend Comes to an End: Weekly US Consumer Sentiment, Week 21, 2025—InfographicLuxury Shopping in Focus; Sentiment Slumps Overall Amid Tariffs: US Consumer Survey InsightsWeekly US Store Openings and Closures Tracker 2025, Week 36: Bath & Body Works and Ollie’s Bargain Outlet To Open Additional StoresWeekly US Store Openings and Closures Tracker 2025, Week 50: Dollar General To Open More Than 450 Stores in 2026
