Insight ReportInsights from Amazon’s India Prime Day 2021: A Road to Redemption for Small-Scale Physical Retailers Coresight Research August 4, 2021 Reasons to ReadAmazon India held its fifth annual Prime Day shopping festival on July 26–27, 2021. We present insights from the event, covering Amazon’s preparations for the event, sales results and notable deals and discounts. Click here to read more about Amazon’s Prime Day in 2021 and previous years. Contents (Click to navigate) What’s the Story? Why It Matters Insights from Amazon’s India Prime Day 2021: In Detail Amazon’s Preparations for India Prime Day 2021 Highlights from Amazon’s India Prime Day 2021 The Comeback of Shein to India Through Amazon’s Prime Day Shoppers Grumble About Price Discrepancies, Order Cancellations, Payment Failures, Delivery and Other Technical Issues Amazon Praised for Some of Its Deals What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 42: 40 New Openings for Ross Stores Reflect Off-Price EncroachmentHoliday 2025 Survey Insights: Dollar Stores and Temu Break into the Top Five RetailersAnalyst Corner: What’s Happening in Beauty Retail?—Analyzing Mixed Performance and Success Strategies with Madhav PitaliyaAnalyst Corner: Agentic Commerce Is Progressing at Warp Speed, with John Harmon
