Deep Dive 15 minutesRegister for Free AccessSix Livestreaming Myths Debunked: How To Optimize US Livestreaming E-Commerce Strategies Coresight Research January 16, 2022 What's InsideLivestreaming e-commerce (shoppable live video) presents a significant opportunity for brands and retailers to retain consumer engagement online and drive sales. Together with Firework, we debunk six myths about livestreaming e-commerce present brands and retailers with critical insights into optimizing their US livestream e-commerce strategies to win in the live-shopping space. This free report is sponsored by Firework and can be accessed by registering for a free account. Contents (Click to navigate) Introduction Six Livestreaming Myths Debunked: Coresight Research x Firework Analysis Myth #1: Live-Shopping Marketplaces Dominate the Livestreaming E-Commerce Space Myth #2: Producing Live Video Takes the Same Effort as TV Commercials Myth #3: Broadcasting on Social Media Will Drive Sales Conversion Myth #4: Livestreaming Is Primarily a Tool To Promote Deals Myth #5: Investing in Celebrities Translates to Sales Myth #6: Sales Conversion Is the Only Metric That Matters Firework: A Next-Generation Digital Experience Solution Designed for the Open Web What We Think Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2023, Week 38: US Store Closures Up Three-Quarters vs. Last YearShoptalk Europe 2023 Day Three: Retail Media and Technology Take Center StageUS Back to School 2023: Channels and Retailers—Who Is Set To Capture Share?Inflation and Interrupted Income—Could Consumers Still Pay the Bills?: US Consumer Survey Insights
