Free Data GraphicCoresight Bites: What Percentage of US Consumers Are Purchasing Clothing at Aerie vs. Victoria’s Secret? Coresight Research April 21, 2022 Coresight Bites provide free snapshots of Coresight Research data and findings. Subscribers can access the full research here. To find out how to subscribe, click here. Our survey on March 1, 2022, found that around 11% of respondents purchased clothing from Victoria’s Secret in the past 12 months versus some 5% who said that they purchased from Aerie. As of 2021, Victoria’s Secret accounts for more than 25% of the fragmented US women’s underwear market, while Aerie’s share is less than half of its competitor’s. Although Aerie is behind Victoria’s Secret brand in terms of total revenues, the former is quickly gaining market share. Click the image to read more about the topic. This document was generated for Other research you may be interested in: Groceryshop 2025 Day One: AI Drives Smarter Operations as Shoppers Seek Value and WellnessWeekly UK Store Openings and Closures Tracker 2025, Week 25: Debenhams To Open Stores; Poundland To Close 68 StoresShoptalk Spring 2025 Wrap-Up: Customer-Centricity for a New Golden Age of RetailEarnings Insights 4Q24, Week 1: Levi Strauss, P&G, Walgreens and Others Post Sales Growth, While Burberry and Kimberly-Clark Report Declines
