Reasons to Read

Brands and retailers need to plan their marketing strategies well in advance of Singles’ Day 2021 in order to ensure that they are well positioned to drive traffic and maximize sales—particularly this year, in a challenging economic environment.

With four months to go until the 11.11 Global Shopping Festival, we present key strategies that brands and retailers should implement to set themselves up for success during this year’s shopping festival.

In this report, we cover the following:

• The use of influencers in brand campaigns—including key opinion leaders (KOLs), key opinion consumers (KOCs) and virtual humans
• Localized marketing tools offered by major e-commerce platforms such as Alibaba and JD.com
• The importance of aligning with national priorities such as sustainability
• E-commerce trends in China, including digital collectibles

Click here to read more about Singles’ Day 2022 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events.