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• Private labels (also known as “own brands” or “store brands”) are goods manufactured directly for—and sometimes by—a retailer and marketed under its brand identity, to varying degrees.
• With grocery inflation taking a toll on the US consumer finances, many shoppers are turning to private labels as they prioritize value over name recognition. Year-over-year growth of private-label sales outpaced name brands for the year to date, as of July 10, 2022.

Click the image below to read our full report on the US grocery private-label market.