Insight ReportUS Holiday 2018: Giving Tuesday—Generosity Rules the Day Coresight Research November 29, 2018 Executive SummaryThe Tuesday after Thanksgiving, known as “Giving Tuesday,” is an unofficial start to year-end charitable contributions. Ahead of the day, Whole Whale, a consultancy focused on nonprofits and for-benefit companies, forecast that charities would raise a total of $363 million this Giving Tuesday. In 2017, 2.5 million charitable gifts worth $300 million were donated online: this year $363 million was projected by Whole Whale. The Giving Tuesday movement had people from 150 countries participate in 2017, with 42 countries home to official, independently led Giving Tuesday movements. Almost half of those 65 years and older plan to donate financially this holiday season and more than a quarter of young millennials will donate financially. Click here to read Coresight’s coverage on US holiday retail and gain key retail insights for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Earnings Insights 2Q25: Wrap-Up—Most Companies See Sales Improvement Despite Tariff ConcernsUS Back to School 2025, Part 2: Where Consumers Will Shop—Opportunities with Higher-Income Shoppers, in Retail Media and on TikTokRevving Up the Flywheel: Insights from the Inaugural Amazon Prime Analyst DayUS Store Tracker Extra, January 2025: 50+ Million Square Feet of Retail Space Slated To Close This Year
