Insight ReportChatGPT and Generative AI: Five Things Retailers Should Know Terence Ng, Senior Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research April 5, 2023 Reasons to ReadGenerative AI (artificial intelligence) has the potential to transform the retail industry. We explore five things retailers should know about ChatGPT and other AI solutions, including the benefits, pitfalls and technology landscape of generative AI. Companies mentioned in this report include: Alibaba, Amazon, Baidu, Databricks, Google, IBM, JD.com, Microsoft, OpenAI Other relevant research: Building Blocks of the Metaverse: Artificial Intelligence (AI) Motivating Customer Action and Driving Business Growth with AI-Generated, Personalized Digital Marketing All Coresight Research coverage of emerging technology Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Shoptalk Fall 2025 Day Two: Scaling Pilots, Pivoting with Intelligence and Building Next-Gen Customer ExperiencesEarnings Insights 1Q25, Week 1: Mixed Results from LVMH, Nestlé, P&G and Others Amid Heightened Tariff Concerns—InfographicResearch Preview: Agentic Commerce—Retail Moves to Product Visibility and Checkout on ChatGPTApparel and Footwear Shopping in Focus—Amazon and Walmart Lead; NIKE Ranks as Top Brand: US Consumer Survey Insights
