Reasons to Read

Welcome to Analyst Corner! Every Sunday, a member of the Coresight Research team discusses upcoming or recent research and their thoughts on interesting topics in their area of expertise.

This week, Madhav Pitaliya, Analyst, discusses the back-to-school (BTS) shopping trends we are watching in 2025.

Each year, Coresight Research surveys hundreds of parents of school-age children in the US to assess expected spending levels and shopping behavior for BTS. We will soon release in-depth research reports on findings from our latest survey, conducted in June 2025. Ahead of that series, we share preliminary findings and their implications.

• When, where and how will BTS shoppers spend? Look out for our upcoming three-part BTS series to find out.

We also highlight our key research from the past week and upcoming reports to look out for, so you don’t miss out.

Other relevant research:

• Read previous Analyst Corner reports, including last week’s report, which presents three consumer-focused predictions that will define retail’s trajectory in the second half of 2025, from stagflation to private-label expansion.