InfographicThree Data Points We’re Watching This Week, Week 29: US Holiday, Back to School and Prime Day John Mercer, Head of Global Research and Managing Director of Data-Driven Research July 18, 2025 Reasons to ReadOur Three Data Points We’re Watching This Week series spotlights key data points from our research. Discover key data points we are watching in week 29 of 2025. This week, we highlight consumer data on the holiday outlook, back-to-school shopping and Prime Day participation. Dive into the research behind these data points: US Holiday 2025: Early Outlook—Improving Signals, But Will It Last? US Back to School 2025: Where Consumers Will Shop—Opportunities with Higher-Income Shoppers, in Retail Media and on TikTok Amazon Prime Day 2025 Wrap-Up: US Purchase Rate Jumps as Retail Rivalry Heats Up—Exclusive Data Insights Other relevant research: More insights on Amazon’s Prime Day The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys. This document was generated for Other research you may be interested in: The Next Frontier of CommerceAnalyst Corner: Chinese Consumers Still Embrace International Brands—If Those Brands Deliver: Three Key Findings from a New Study, with John HarmonHoliday Bites—Prime Big Deal Days, Walmart Deals, Target Circle Week and Kohl’s Cyber Deals: Consumer Participation—Data GraphicApril 2025 US Retail Sales: Growth Rate Reaches New High for 2025 Despite Economic Uncertainty