Market Navigators/Market OutlookUS Beauty Retailing: Themes, Concepts and Innovators—Personalization, Tech Integration and Wellness To Drive Change Madhav Pitaliya, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research October 8, 2025 Reasons to ReadThe US beauty market is converging at the intersection of wellness, biotech, artificial intelligence (AI) and shifting consumer values, creating a redefined vision of beauty—one that is hyper-personalized, tech-integrated and wellness-aligned. Brands that fail to adapt risk obsolescence; those that do adapt will unlock new pathways for growth, engagement and innovation. As part of our 2025 Market Navigator on beauty retailing in the US, we explore the key trends and themes in the space, our blue-sky thinking and the retail innovators we are watching. Other relevant research: The Beauty Conversion Architecture: From Discovery to Purchase—Powering Beauty Companies’ Growth in 2025 and Beyond Transforming Beauty Retail: AI Across the Value Chain, from Innovation to Personalization More reports on beauty retailing Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Purchase this report. Buy Now This document was generated for Other research you may be interested in: Kohl’s CEO Removal—Why It Happened and What It Means for US Department Stores1Q25 Retail Inventory Insights: Lean Inventory, Tariff Mitigation, Supply Chain AdjustmentsUS CPG Sales Tracker: E-Commerce Sales Surge, Outpacing In-Store GrowthInsights from China’s National Day Golden Week 2025: Resilience and Evolution in Consumer Demand
