Insight ReportDiwali’s Global Rise Is Reshaping the Retail Growth Cycle Madhav Pitaliya, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research October 16, 2025 Reasons to ReadDiscover how Diwali is redefining the global holiday calendar—and what it means for retail strategy in 2025. Read this report to discover answers to these and other questions: How are GST reforms, rising incomes and consumer sentiment positioning Indian retailers for above-trend Diwali growth? In what ways is India’s festive calendar evolving into a continuous retail cycle that extends beyond Diwali? How are global retailers like Walmart, Target and Tesco capitalizing on Diwali’s growing mainstream recognition—and what risks are emerging? What does Diwali reveal about US retail readiness in the face of new tariffs, shifting pricing strategies and cultural marketing demands? Companies mentioned in this report include: Adidas, Ajio, Amazon, Costco, Flipkart, Meesho, Myntra, Reliance Digital, Target, Tesco, Walmart, Williams-Sonoma, Zepto. Data in this report include: India’s festive season turnover value; Diwali’s 3D retail acceleration framework; festive consumer spending patterns; tariff impacts on US-bound Indian imports. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Innovator Profile: Kalder—Monetizing Customer Loyalty with White-Label Cashback and RewardsConsumer Sentiment Flatlines Ahead of Big Tariff Reveal; Plus, Mass Merchandisers and Wholesale Clubs in Focus: US Consumer Survey InsightsWeekly US Store Openings and Closures Tracker 2025, Week 23: Rite Aid To Close Almost 500 StoresIntroducing the New Tech 25 for ’25: Retail-Tech Companies To Watch