Holiday Bites—Prime Big Deal Days, Walmart Deals, Target Circle Week and Kohl’s Cyber Deals: Consumer Participation—Data Graphic

Holiday Bites—Prime Big Deal Days, Walmart Deals, Target Circle Week and Kohl’s Cyber Deals: Consumer Participation—Data Graphic

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Primary Analyst:
John Mercer
Head of Global Research and Managing Director of Data-Driven Research
Contributors
Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research

Reasons to Read

Uncover which consumer groups are driving early holiday shopping and reshaping October retail events.

Read this report to discover answers to these and other questions:

  • How did actual shopper participation in Amazon’s Prime Big Deal Days compare with consumer expectations and last year’s event?
  • Which key demographics—by age, income, and location—led participation across major October promotions at Amazon, Walmart, Target and Kohl’s?
  • What do shifting consumer behaviors tell us about early holiday shopping trends and the opportunity to engage younger, affluent shoppers?

Companies mentioned in this report include: Amazon, Walmart, Target, Kohl’s

Data in this report include: shopper participation rates across major October 2025 sales events; demographic breakdowns by age, income, and location

Other relevant research:

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