Reasons to Read

Uncover which consumer groups are driving early holiday shopping and reshaping October retail events.

Read this report to discover answers to these and other questions:

• How did actual shopper participation in Amazon’s Prime Big Deal Days compare with consumer expectations and last year’s event?
• Which key demographics—by age, income, and location—led participation across major October promotions at Amazon, Walmart, Target and Kohl’s?
• What do shifting consumer behaviors tell us about early holiday shopping trends and the opportunity to engage younger, affluent shoppers?

Companies mentioned in this report include: Amazon, Walmart, Target, Kohl’s

Data in this report include: shopper participation rates across major October 2025 sales events; demographic breakdowns by age, income, and location

Other relevant research:

• All Coresight Research coverage of US holiday retail