US CPG Sales Tracker: In-Store Sales Recover; Beauty Leads Growth; Online Grocery Remains Strong
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US CPG Sales Tracker: In-Store Sales Recover; Beauty Leads Growth; Online Grocery Remains Strong

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Primary Analyst:
Prerana P Kotian, Data Analyst
Contributors
Primary Analyst:
Prerana P Kotian, Data Analyst
Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Insight Report

Reasons to Read

Explore the latest trends in the US consumer packaged goods (CPG) market, where e-commerce growth is showing signs of slowing early in the holiday quarter. The beauty category continues to outpace other sectors, remaining the standout performer within nonfood departments.

Read this report to report to discover answers to these and other questions:

  • Why CPG e-commerce growth has slowed in the latest period and how it compares to the prior quarter’s performance.
  • Which CPG sectors—food & beverages, health & beauty, and general merchandise & homecare—are experiencing growth or challenges.
  • Why the beauty category is maintaining its leadership in growth, with both online and total sales posting strong numbers despite a slight slowdown.
  • How general merchandise and homecare are bouncing back from prior slowdowns, while health and beauty remain top performers.

Data in this report include: e-commerce vs. in-store sales growth by department; category-level performance within food, beauty, and general merchandise.

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