Executive Summary

• Kaola, China’s leading cross-border e-commerce platform, announced a strategic partnership with German skincare company Beiersdorf—the maker of Nivea skin care products.
• As part of its focus on bringing more European brands to China, the partnership will help Kaola expand its current brand offering to Chinese customers, while Beiersdorf will gain access to the growing cross-border e-commerce market in China.
• Having a direct procurement and export model, together with offices overseas, helps Kaola ensure the quality of the products it imports, giving customers peace of mind.
• Not only is the company continuing to add brands to its product portfolio, in April, it also launched its first offline cross-border e-commerce store in Hangzhou.