Flash ReportAMAZON PRIME DAY 2016 WRAP-UP Coresight Research July 13, 2016 Executive Summary Amazon reported that Prime Day 2016 was its biggest sales day ever, with orders up more than 60% worldwide and more than 50% in the US. Sales of Amazon devices tripled, and the Fire TV Stick was the overall hottest seller. Amazon devices are optimized to consume Amazon media content. The discounts encouraged a host of new members to sign up for Amazon Prime—and Prime members outspend nonmembers by a factor of more than 2:1. Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports from can be accessed here. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 35: Netflix Heads to the Mall as Claire’s Shutters Nearly 300 StoresFinancial Confidence Falls to New Low Following US Tariff Imposition: China Consumer Survey InsightsInnovator Profile: Sotira—Monetizing Surplus Inventory with Automated Compliance, Logistics and Resale ChannelsApparel and Footwear Shopping in Focus—Amazon and Walmart Lead; NIKE Ranks as Top Brand: US Consumer Survey Insights
