Event CoverageLuxury Daily: State of Marketing 2018—The Inside View Coresight Research October 5, 2018 Executive SummaryOn September 26, the Coresight Research team attended the Luxury Marketing Forum hosted by Luxury Daily, and our key takeaways from this event are: The new luxury consumer is an empowered and informed shopper who demands personal and social relevance from the brands they interact with. Retail and in-store experience has never been as important for engaging the new luxury consumer as it is today. For luxury, digital also matters and it matters a lot. Luxury brands need to redefine marketing by empowering consumers to tell personalized brand stories. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Analyst Corner: Chinese Consumers Still Embrace International Brands—If Those Brands Deliver: Three Key Findings from a New Study, with John HarmonReinventing Store Checkout: Minimizing Friction to Drive Business GrowthAnalyst Corner: Agentic AI Will Change Shopping and Selling, with John HarmonBlack Friday 2025: Key Insights from US Stores—Solid Shopper Demand, Some True Doorbusters and Greater Omnichannel Integration
