Executive Summary

On September 26, the Coresight Research team attended the Luxury Marketing Forum hosted by Luxury Daily, and our key takeaways from this event are:

• The new luxury consumer is an empowered and informed shopper who demands personal and social relevance from the brands they interact with.
• Retail and in-store experience has never been as important for engaging the new luxury consumer as it is today.
• For luxury, digital also matters and it matters a lot.
• Luxury brands need to redefine marketing by empowering consumers to tell personalized brand stories.