January 28, 2019 3 minutes

Super Bowl Retail Preview: US Shoppers to Spend $14.8 Billion on 2019 Game Festivities

Primary Analyst: Coresight Research

Executive Summary

U.S. consumers are expected to spend a total of $14.8 billion on festivities for the Feb. 3 Super Bowl, down slightly from $15.3 billion last year.
Average spend will be $81.30, flat with last year.
This spending decline is primarily due to fewer people planning to watch the game this year: 182.5 million compared to 188.5 million last year.

Please Login to read the full report. Not a member? To access this content for free, register for a free account.

This document was generated for