Question of the WeekWhat Drives Beauty Product Purchase Decisions Among US Millennials? Coresight Research June 10, 2019 QUESTION OF THE WEEK: What Drives Beauty Product Purchase Decisions Among US Millennials? Millennials value trust in a brand more than anything else when buying a beauty product, followed by product price. The leading reasons are broadly in line across different age groups. This document was generated for Other research you may be interested in: Innovator Profile: Sotira—Managing Reverse Logistics and Offloading Surplus Inventory with AIUS Tariffs: Divergence Between Consumer and Business Sentiment and What It Means for RetailAnalyst Corner: Understand Who Shops Where in US Retail, with John MercerEarnings Insights 1Q25: Wrap-Up—Growth Outpaces Declines Across Most Sectors
