Question of the WeekWhich Retailer Is at the Forefront of R&D in AR and VR? Coresight Research July 1, 2019 QUESTION OF THE WEEK: Which Retailer Is at the Forefront of R&D in AR and VR? In US retail, Amazon leads the pack in terms of the most reality technology related patents granted. Alibaba Group leads by number of patent applications. This document was generated for Other research you may be interested in: Black Friday 2025: Key Insights from US Stores—Solid Shopper Demand, Some True Doorbusters and Greater Omnichannel IntegrationDeeper on DeepSeek and Its Potential to Radically Level the AI Playing FieldAnalyst Corner: US Mass Merchandisers, Warehouse Clubs and Discount Stores—Target in Transition as Dollar Stores and Clubs Surge Ahead, With Sujeet NaikAgentic Commerce: How Retailers Can Employ OpenAI’s Agentic Commerce Protocol To Unleash a True AI Shopping Agent