Question of the WeekWhen Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Coresight Research August 19, 2019 QUESTION OF THE WEEK: When Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Smartphones have the advantage over store associates when shoppers are looking for data that informs their choice of product or service — such as reviews and specifications. Shoppers are less likely to use their smartphones for more complex queries such as their eligibility for offers. This document was generated for Other research you may be interested in: Earnings Insights 4Q24, Week 1: Levi Strauss, P&G, Walgreens and Others Post Sales Growth, While Burberry and Kimberly-Clark Report DeclinesConsumer Optimism Softens Ahead of Golden Week: China Consumer Survey InsightsInnovator Profile: Buncha—Efficient Neighborhood Grocery Delivery Via Consolidated RoutesShaping What’s Next in Retail—Physical Retail, AI, Retail Media: Insights from NextGen 2025, a Coresight Research Conference