Question of the WeekHow Does US Retailers’ Buy Online, Return in Store Deployment Compare Against Global Counterparts? Coresight Research October 7, 2019 QUESTION OF THE WEEK: How Does US Retailers’ Buy Online, Return in Store Deployment Compare Against Global Counterparts? US retailers trail their international counterparts marginally in adopting the “buy online, return in store” (BORIS) model, with 42.1% offering the service versus the international average of 46.7%, according to a 2018 OrderDynamics survey of retailers in seven countries. Omnichannel retailers see much higher rates of adoption. This document was generated for Other research you may be interested in: Analyst Corner: Three Consumer-Focused Predictions for US Retail for the Second Half of 2025, with Anand KumarChina Singles’ Day 2025 Insights: Participation Rises but Spending Becomes More Selective Amid Tariffs, Value-Seeking and Platform ShiftsInnovator Matrix: MarTechFreeze, Flight or Fight? How Retailers Can Strategically Navigate Tariff Turmoil
