Flash ReportUnder Armour Appoints New CEO Coresight Research October 23, 2019 Executive SummaryOn October 22, 2019, Under Armour announced Patrik Frisk will become the company’s next Chief Executive Officer (CEO), effective January 1, 2020. Kevin Plank, founder and current CEO of Under Armour, will become Executive Chairman and Brand Chief, focusing on the brand story. Patrik Frisk will report to Kevin Plank and join Under Armour’s board of directors. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 47: IKEA Continues Its Opening Spree; Target To Invest in StoresIntroducing the New Tech 25 for ’25: Retail-Tech Companies To WatchInconsistent Trends Appear to Reflect Uncertainty: Weekly US Consumer Sentiment, Week 31, 2025—InfographicInnovator Profile: Kalder—Monetizing Customer Loyalty with White-Label Cashback and Rewards
