Insight Report 9 minutes PremiumSingles’ Day 2019: Analyzing New Products Coresight Research November 19, 2019 What's InsideWith over 1 million new products launched on Tmall on Singles’ Day 2019, we review the different ways in which brands and retailers are implementing a “new product” strategy: Launching crossover limited-edition products Offering Tmall-exclusive customized gift boxes Promoting new arrivals Designing products with the Tmall Innovation Center We also discuss the importance of new products to overall campaign success. Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: Food & Beverages Category Supports Sustained Mid-Teens CPG E-Commerce GrowthChina Consumer Tracker: More Than 70% of Respondents Are Avoiding Public PlacesWeinswig’s Weekly: Three Trends About the US Return to Office You Don’t Already KnowEssentials In-Store, Discretionary Online: China Consumer Survey Insights
