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November 19, 2019 9 minutes

Singles’ Day 2019: Analyzing New Products

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Angus Tsang
Insight Report

What's Inside

With over 1 million new products launched on Tmall on Singles’ Day 2019, we review the different ways in which brands and retailers are implementing a “new product” strategy:

  • Launching crossover limited-edition products
  • Offering Tmall-exclusive customized gift boxes
  • Promoting new arrivals
  • Designing products with the Tmall Innovation Center

We also discuss the importance of new products to overall campaign success.

Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years.

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