Insight ReportSingles’ Day 2019: Analyzing New Products Coresight Research November 19, 2019 Reasons to ReadWith over 1 million new products launched on Tmall on Singles’ Day 2019, we review the different ways in which brands and retailers are implementing a “new product” strategy: Launching crossover limited-edition products Offering Tmall-exclusive customized gift boxes Promoting new arrivals Designing products with the Tmall Innovation Center We also discuss the importance of new products to overall campaign success. Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2025, Week 15: Amazon Closes Amazon Fresh Store; T.M.Lewin To Open One StoreAnalyst Corner: Can Technology Adoption Decelerate the Store Closure Trend? Three Recommendations from Manik BhatiaUS Online Grocery Survey 2025: Full-Basket Orders Increase as Delivery Retains Its Dominance—InfographicApril 2025 US Retail Sales: Growth Rate Reaches New High for 2025 Despite Economic Uncertainty