What's Inside
This year’s Singles’ Day was another record-breaker with sales of $38.3 billion – up 26% from last year and more than five times Amazon’s last Prime Day. US retailers were the second-largest sellers into China by GMV. Each year, Alibaba tweaks its approach based on prior years’ learnings. This report looks at how Alibaba delivers these impressive year-on-year growth rates, such as:
- New features on Tmall that let brands tailor their shops
- Effectively leveraging social media
- Marrying offline with online events
Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years.
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